Founded in 1920 by Ehrhardt Koch, NEW ERA has established itself as the benchmark for sports caps. Official supplier to the MLB, it stands out for its unique style and innovative designs, which appeal to athletes and fans the world over. Its iconic logo symbolizes a century of innovation and know-how, shaping the heritage of a brand at the cutting edge of fashion. From the 59FIFTY to its on-trend collaborations, NEW ERA continues to make its mark on the history of streetwear.