UGG

UGG is a brand that was founded in 1978 on the coast of California, when Australian surfer Brian Smith came up with the idea for a sheepskin boot designed to keep him warm after early-morning surf sessions.

Now an iconic brand, UGG combines absolute comfort, cozy materials, and instantly recognizable silhouettes—from Classic Boots to slippers—at the intersection of lifestyle and street culture. UGG is part of the Deckers Brands group, which has owned the brand since 1995.