In 1949, Mr. Kihachiro Onitsuka launched his sports footwear company (Onitsuka Co., Ltd.) by making basketball shoes in his living room in Kobe, Japan. In 1977, he chose to name his company ASICS after the famous Latin phrase "anima sana in corpore sano", which translates as "a healthy mind in a healthy body", expressing the ideal of the ancient world. Resulting from the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote health and integral well-being. ASICS products first appeared in the United States in 1977, bringing with them an incredible history of sports performance and technological advances. This philosophy continues to this day.
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