Derived from the Latin phrase "a sound mind, a sound body," the name Asics speaks to the brand’s founding mission: the promotion of total health and fitness. Founded in 1949 by Kihachiro Onitsuka in Kobe, Japan, the venerable company has been first to the party in many technical and manufacturing achievements. This has been particularly true since the company funded the creation of Kobe’s Research Institute of Sports Science in 1990, a site where scientists, athletes, and coaches work together to achieve remarkable innovations in footwear and athletic apparel.
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