Founded by Jean Touitou in 1987, A.P.C. is a French clothing brand celebrated today for its creativity, authenticity and humanistic philosophy. While A.P.C. is initially associated with raw denim, the brand offers a complete collection of men's and women's clothing and accessories that embody casual elegance. Jean Touitou works with his wife, Judith Touitou, A.P.C.'s artistic director.
The initials A.P.C. stand for Atelier de Production et de Création, the brand placing equal importance on both concepts. Without production, creation remains only an idea. And without creation, a garment remains soulless.