about:blank

about:blank is a London-based label launched in 2021 by Perry Davies and Jack Henderson. Based on the idea of the “about:blank” page that appears when the browser has nothing else to show, the brand's vision is one of “contemporary minimalism”: streamlined silhouettes, sober palettes and materials designed to last.

From its first cropped, boxy tee in 340 gsm jersey-now the uniform of DJs and creatives-the team, based in an old Victorian factory in East London, offers limited, modular drops that elevate the everyday without overloading it.