Founded in 2009 in Annecy, France, by mountain running enthusiasts Jean-Luc Diard and Nicolas Mermoud, with input from Salomon designer Christophe Aubonnet, HOKA ONE ONE revolutionized the running shoe industry by introducing specialized models for trail running, cross-country running and track and field. Named after a Maori expression meaning "to fly above the earth", the brand quickly made a name for itself with its innovative design featuring thick, cushioning soles, offering maximum support without sacrificing lightness. Initially adopted by ultramarathon runners, Hoka One One shoes have become popular with all types of runners thanks to their enhanced cushioning and minimal weight, establishing the brand as an essential reference in the world of running, combining comfort and performance.
