Diesel is an Italian clothing brand founded in 1978 by Renzo Rosso. Renowned for its bold, innovative style, Diesel is particularly famous for its high-quality jeans and avant-garde approach to fashion. The brand stands out for its provocative advertising campaigns and its commitment to individuality and self-expression. Diesel offers a complete range of clothing, bags and accessories for men and women, combining modern design with a casual, rebellious aesthetic.