DIME

Dime was originally a crew of skateboarders from Montreal who in 2015 decided to create a blog to post their videos and get the word out about the Montreal skateboard scene. Since then, Phil Lavoie, Antoine Asselin and Vince Tsang have turned it into a streetwear brand with roots firmly planted in skateboarding and the Montreal skate scene. The brand has a simple aesthetic and doesn't take itself "seriously". Every year in Montreal, they organize the Dime Glory Challenge, a totally offbeat skateboarding contest reminiscent of the spirit of early skateboarding.