DATE 10.02.23

Before being a famous and iconic pair of sneakers, the America's Cup is the oldest sporting trophy in history. Created in 1851, the America's Cup combining sport and technology is a legendary revolution in the history of nautical sport, it is the first sailing race in the world, and remains in some minds the most prestigious.

In 1997, Miuccia Prada's husband, Patrizio Bertelli, co-director of the Prada group, formed the Luna Rossa Challenge union which participated in the America's Cup in 2000. It was in 1999 that the America's Cup sneakers was created, in order to put on shoes for the crew of the Luna Rossa.

Inspired by the world of sailing, this pair of sneakers has found its place in the luxury of the house while opening the doors to sportswear. Today the America's Cup sneaker is an integral part of Prada's heritage, being the ceremonial object representing the house's entry into sports sponsorship.

In the 2000s, the America's Cup is the object illustrating that the house of Prada is governed intuitively in an avant-garde and always innovative way. From year to year, the America's Cup sneakers have continued to evolve while maintaining the same silhouette, the same details and the same materials as the original model while developing a range of different colors.

Being an originally sporty shoe of luxurious quality, it creates the perfect parallel between street fashion and luxury fashion. Democratized by the desire that we all have to set foot in elegance through luxury, the America's Cup has long been seen as the object of the success of working-class neighborhoods and still remains so today in a more heard.