DATE  26.05.23



The return of the essential Loafers and Moccasins

The loafers and moccasins appeared around the years 1920-1930 draw their inspiration from the slippers Iroquois slippers. These models have become a staple in the footwear world, or at least the ones that keep resurfacing in the fashion world resurfacing in the fashion world, bringing with them history and fame, while leaving room for leaving room for evolution.

Among the most iconic brands we find JM Weston created by Edouard Blanchard, having made its debut in 1891 in Limoges as a shoe manufacturer.

In 1904 Eugene Blanchard the son, will introduce the American know-how to the manufacturing process of the moccasins; precisely the technique moccasins; more precisely the technique of goodyear stitching or welt stitching.

This technique, which consists of a horizontal seam to connect the insole, the upper and the welt, serves to solidify the soles while maintaining their flexibility. to solidify the soles while maintaining their flexibility, this process will privilege the quality because it quality because it offers the possibility of resealing the shoes durably while opening the offer pushing the to design moccasins with different foot widths.

In 1922 the first JM Weston boutique opened in Paris after the alliance of Mr. Viard, a leading figure in Parisian society, and Eugene Blanchard. the alliance between Mr. Viard, a leading figure in Parisian society, and Eugene Blanchard. This alliance laid the foundations of the company "a name, a know-how and a Parisian spirit".

The concept worked so well that ten years later a second store opened on the Champs Elysées, and it was in 1946 that the emblematic 180 moccasin appeared to be worn by the public. Elysées, and it was in 1946 that the emblematic 180 moccasin made its appearance to be worn from generation to generation and become an icon of French elegance even today.

Today, loafers and moccasins are in the spotlight more than ever and are constantly evolving. They can remain traditional such as the Penny Loafers fine and delicate, with this famous diamond-shaped cut on the tongue on the tongue, to which the collaboration between the studio JJJJound and Blackstock & Weber pays homage. They can also be more substantial pieces with thicker soles, wider welt and innovative materials found in innovative materials, as seen in the collaboration between Dr.Martens and Stüssy, or in Dr.Martens and Supreme.

The collaborations between these brands from different universes allow a more pronounced emphasis on the usefulness of the combination of vintage style and current fashion due to a demand based cyclically on past inspirations. These models pay tribute to the creations of yesterday and allow the preservation of know-how, while the importance of quality in style.